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SEO Improves the Visibility of your Content in the Digital Environment

Our Krea Design team read Jussi Liimatainen’s book Digitrippi (2020) and learned important lessons about the importance of search engine optimization (SEO). Here are a few tips with which you can improve the visibility of your content and generate more traffic on your website.

SEO upgrades your company to the next level in search results

A good website is easy to use and it offers benefits to users. One of these users is a search engine that seeks to help other users find your site. Search engine optimization (SEO) helps search engines understand the content of your website.

In digital business, a significant part of a company’s visibility on the web can be down to search engine optimization. SEO improves visibility in terms of organic search and helps increase the number of visitors on the website. In general, even small improvements to some sections of your website can make wonders for web page ranking in search engines.

Boosting your web page ranking in search engines

Do you want to improve your web page ranking in search engines? Here are a few tips:

  • Keywords: Keywords are fundamental components of SEO. Making sure that your keywords are relevant helps customers to connect with your web page content. A good tip is to use keyword search tools to identify terms similar to your initial keywords.
  • Web page usability: Your web page must be responsive, which means that customers can access the page with any device. It is also important that your web page is user-friendly.
  • Content quality: Remember to match your keywords with your web page theme. Choose your main theme to prioritize content which is relevant to your customer. With high-quality content and matching keywords, search engines will rank your web page higher.
  • Web page relevance and authority: Google ranks web pages by their relevance and authority. With relevant keywords and content, your web page will appear higher in the search results. The more users come to your site to find and use relevant information, the higher the authority of your page.
  • Ongoing process: Search engine optimization is an ongoing process. It is good to remember that web page ranking is constantly changing, going up and down all the time. That´s why SEO should be regarded as an ongoing process rather than a one-time project.

Overall, SEO is a skill that everyone should learn. When your website is well thought-out from a SEO perspective, the right customers will come to you and you need to spend less time and energy for chasing after them. We challenge you to start improving your SEO skills today! The Internet is full of useful sites that help you get started, and you can also consult digital marketing books to grow your knowledge and understanding as we did!

 

Read more: Liimatainen, J. 2020. Digitrippi: Näin johdat digimarkkinointia.

Juuso Naumanen, Rinor Kurteshi, Ida Törnqvist, Eveliina Häkkinen, Oona Järvinen

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3 Tips for Improving your Website Conversion

Every business that has an online presence wants to address website visitors in such a way that they convert into clients. But it is possible that a business will not get meaningful results or any results at all. How to improve website conversion? In the Krea Design course, we read a book called Digitrippi (2020), where Jussi Liimatainen gives us guidance.

Define your digital marketing goals and target customers

First, the end goal should be defined. The company may be offering a service, promoting an event, selling a product, or aiming at behavior change with specific goals. The goals can be for example: getting other businesses as clients, getting more people to attend an event, or getting specific clients to use your service.

When the end goal and the offering are clear, you should define your target audience: both demographics and psychographics matter. Online platforms have a wide range of useful tools for reaching target audiences. These platforms and their tools offer very specific and highly detailed options regarding demographics, interests, browser preferences and so on.

One of the main principles of internet marketing is to always test and analyze the results properly in order to get the best possible outcome. That is why it is useful to take advantage of the valuable information and tools available in the digital environment.

Remember that content is king in web conversion

Your website is the place where you can convert a visitor into a sales lead. The most important thing about the website is to present interesting content in line with your campaign promise and relevant to your target customers.

If you promise a free tutorial in your email campaign, then your landing page must have it. Google likes high-quality content. Use landing pages to provide useful content for your customers, and do not forget search engine optimization.

Focus on user experience and calls-to-action

In addition to the attractiveness of the content, it is important to focus on user experience. Even the slightest delay in downloading or unclear navigation can result in your visitor leaving the page. To maximize conversion, it is important to take good care of the target audience and their customer experience.

Make sure to introduce calls-to-action that produce value and are understandable and easy to use. The purpose of a call-to-action is to tell someone what they should do and to give them motivation to carry out the desired activity.

 

Read more: Liimatainen, J. 2020. Digitrippi: Näin johdat digimarkkinointia.

Olli Karjalainen, Janni Väätänen, Mary Tran, Kimi Taskinen, Rokas Ribikauskas

 

 

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